Sound STRATEGIC THINKING is critical to business success.

The strategies chosen will have the controlling influence on the successful accomplishment of any business plan.  Consequently, it is essential to understand what strategy is and does...and what it is not. 

STRATEGY focuses on EFFECTIVENESS...which is doing the

RIGHT THINGS.

TACTICS by contrast emphasis EFFICIENCY...which is doing

THINGS RIGHT.

Both are important, but becoming more efficient in doing the wrong things will only waste time and resources, so identifying the right strategies and constantly testing them is critical.  There are huge costs to choosing the wrong strategies.  Consequently, management must be open to changes or adjustments in corporate strategies when indicated. That is what it takes to continuously maximize the "return on effort" as well as the "return on investment" inside any organization.

Sound strategy development always demands

more THINKING...and better THINKING.